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Cookie guidelines

Ad servers on the PlantsForFriends platform and trackers operated by trusted partners used on the PlantsForFriends platform
All definitions and references used in this section are part of the main section of the PlantsForFriends Cookie Guidelines.
In order to provide you with more relevant advertising, PlantsForFriends’ trusted partners use various cookies and mobile trackers. We will allow you to see personalized ads only after we have received your consent (as well as using cookies associated with personalized ads).

You can find the list of trusted partners we use for advertising on the PlantsForFriends platform. Please note that the above list of trusted partners is constantly updated (the date of the last update is shown at the top of this cookie policy). As a result, we strongly recommend that you visit this page regularly to keep up to date with the list of our advertising partners.
This can be done to measure the reach or activation of contextual advertising or targeting campaigns. Based on your permission to use cookies, we will also evaluate user profiles under a pseudonym. No personal identification is possible in this process. These third-party tracking technologies and their use are not under our control. These service providers are bound by confidentiality agreements with us and other legal restrictions. Third party cookies are subject to the privacy policy of the relevant third party provider. You will find links to privacy policies and descriptions of cookies used by our advertisers in the list of our trusted advertisers. We will transfer the information about your consent or lack of consent regarding the use of cookies and the associated processing of personal data to our advertising partners for the purpose of ad personalization.
Please note that your consent / lack of consent in relation to personalized advertising on PlantsForFriends applies to all platforms (Android, iOS, Web, etc.)
How to refuse ad personalization trackers?
Mobile device trackers: You can turn off ad personalization in the settings of your PlantsForFriends app: Profile -> Settings -> Cookie Policy by undoing the previous selection (allow using trackers and collecting browser information to personalize ads).
Trackers in web browsers: You can opt out of further tracking for ad personalization purposes by (i) changing your preferences as a logged in user: Via PlantsForFriends / Mamikreisel -> Cookie Policy or My Settings -> Privacy Settings by deselecting the previous choice (allow to use trackers and collect browser information to personalize advertising); (ii) if you are not a registered user, the revocation of your consent is recorded by the installation of a so-called opt-out cookie. This prevents future collection of your data for advertising personalization when you visit this site. Please note that the opt-out cookie will also be deleted if you remove all cookies present in your browser.
Your decision to revoke prior consent applies to all PlantsForFriends platforms on all devices you use. Please note that an opt-out cookie that stores your selection will also be deleted if you delete all cookies you use in your browser. Also, it may take some time for your updated setting to take effect on mobile devices (until the app is updated).

1. what is a cookie?
Cookies are small text files that are stored by your browser on your device (e.g. computer, mobile phone, tablet) when you visit websites. Other technologies, including data we store in your web browser or device, identifiers associated with your device, and other software applications, are used for similar purposes. Their use is widespread to enable websites to function or to make their operation better and more efficient. In this policy we refer to all these technologies as cookies.

Unless otherwise stated in this cookie policy, the cookies we use are necessary for the function and performance of the PlantsForFriends platform (‘Platform’). These include cookies that enable you to register for the secure areas of our platform so that you can purchase an item or use the electronic payment system. Most cookies are deleted from your device at the end of your browser session (session cookies). The information stored in the required cookies is only used by us to provide the requested services and functions.

2. why do you use cookies?
We use cookies to:
– enable the functionality you expect from our platform.
– improve the speed/security of the platform.
– to recognize you when you revisit our platform. This helps us to personalize our content for you, to greet you with your name and to note your preferences (functional cookies)
– to see how many visitors visit our platform and how they behave when they are here This helps us to improve the functions of our platform, e.g. by ensuring that users can find what they are looking for (analytics/performance cookies); cookies help us do this.
– We also use cookies to record your visit to our platform, which pages you visit and which links you click. We use this information to better tailor our platform and the advertisements we display to your interests. If you have given us permission to send you marketing emails, we also use this information to send you personalised marketing emails (targeting or advertising cookies).
– to allow you to share pages with social networks such as Facebook or Instagram.

3. how can I manage cookies?
You can configure your browser to reject some or all cookies or to ask for your permission before accepting them. Please note: If you delete cookies or disable future cookies, you may not be able to access certain areas or features of our website. For information on how to adjust or change your browser settings, please visit www.aboutcookies.org or www.allaboutcookies.org.

For information, policies and control options regarding third-party cookies, please refer to the cookie policies of the relevant third-party provider. You may opt-out of the use of some third-party cookies by visiting the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp.
You can enable or disable the use of third-party cookies and third-party trackers for personalization purposes. See above for more information.
If you want to disable cookies used by Google Analytics, Google AdSense, or Google Remarketing, see sections 6, 7, and 8 for more information.
If you use multiple devices to access our platform (e.g., smartphone, tablet, computer, etc.), you must ensure that each browser on each device is set according to your cookie preferences. Adjusting your cookie settings will also affect the other websites you visit.

4. what types of cookies are there?
(a) Essential cookie

These cookies are essential to a website, they allow the user to navigate and use the functions of a website, for example, they remember information entered into forms when a user navigates between pages within a browser session. Without the essential cookies, certain services on a website may not be available and a website may not run as smoothly as it should. These cookies do not collect information for marketing purposes and do not remember where you have been on the Internet.

(b) Performance Cookie

Performance cookies collect information about the use of a website and help to improve the functioning of a website. For example, performance cookies can show you which are the most frequently visited subpages; they help to record any problems on a website and show whether advertising on a website is effective or not. Performance cookies do not collect information that personally identifies a user. All information collected by these cookies is aggregated and anonymous.

(c) Performance Cookie

Functional cookies enable a website to remember the choices you make and offer you advanced and personalized features. Functional cookies also remember the changes you make, such as customizing a particular subpage or other services you request, such as commenting on our site. Functional cookies do not record your activity on other websites.

(d) Targeting or advertising cookie

Targeting or advertising cookies are used to display ads that are more relevant to you and more likely to match your interests. They are also used to limit the number of times the same ad appears on a website. This type of cookie is also used to measure the effectiveness of an ad. These cookies can also be used to remember what you have viewed on a website. For more information about advertising at PlantsForFriends / Mamikreisel and how to personalize your ad, see above.

(e) Third party cookie

When you use PlantsForFriends online services, you may be targeted by cookies or web beacons from other service providers whose purpose is to collect information. This may be done to measure the reach or activation of contextual advertising or targeting campaigns. Based on your permission to use cookies, we will also evaluate user profiles under a pseudonym. No personal identification is possible in this process. These third-party tracking technologies and their use are not under our control. These service providers are bound by confidentiality agreements with us and other legal restrictions. Third party cookies are subject to the privacy policy of the relevant third party provider. You can prevent the storage of and tracking by these third-party cookies by adjusting your browser settings. You can prevent the storage of and tracking by these third-party cookies by adjusting your browser settings. See above for more information about third-party cookies and advertising personalization.

5 Which specific cookies do you use?
Here is a sample list of cookies used on the PlantsForFriends platform. Please note that not all of these cookies can be made available to all users (e.g. cookies for advertising personalization if advertising personalization is not allowed on the PlantsForFriends platform).

Cookie Category Cookie Name Cookie Purpose Cookie Process
Third party cookie __cfduid This cookie is stored to identify trusted traffic 5 years
Targeting or advertising cookie __gads The cookie is used for purposes such as measuring interactions with the ads on the domain and preventing you from seeing the same ads too many times. 24 months
Targeting or advertising cookie __qca The cookie tracks digital marketing performance.
Third party cookie _ga This cookie is used to track unique visitors to PlantsForFriends.com and is updated each time a page is viewed 2 years
Essential cookie _gid This cookie is used to distinguish visitors. 24 hours
Essential PlantsForFriends_session cookie This cookie ensures a smooth user experience. 1 week
Third-party cookie _pk_id.393.5699 This cookie helps to improve the effectiveness of our advertising, for example by enabling us to reach or exclude our website visitors via partner networks. 12 months
Third party cookie _pk_ses.393.5699 12 hours
Third party cookie _wybrs 18 months
Third party cookie _wyid 18 months
Third party cookie _wyidfp 18 months
Third party cookie _wysis
opt-out : http://wywy.com/wywy-opt-out/
Third-party cookie anj Used to create user groups (segments) that are used for targeting in advertisements. 3 months
Third party cookie icu 3 months
Targeting or advertising cookie uuid2 3 months
Functional cookie anon_id This cookie allocates an anonymous ID, which is used to collect user data that helps us to improve the platform. 20 years
Targeting or advertising cookie axd This cookie enables us to plan and execute relevant advertising campaigns.
Functional cookie C This cookie is used to check whether the user’s browser supports cookies. 2 months
Targeting or advertising cookie c These cookies are used to personalise advertisements 2 years
Targeting or advertising cookie C 2 months
Targeting or advertising cookie cid 2 months
Targeting or advertising cookie CMDD These cookies collect anonymous data about the user’s visits to the site, such as the number of visits, the average time spent on the site, and which pages were loaded, with the purpose of displaying targeted advertising.
CMID
CMPS
CMSC
CMST
Targeting or advertising cookie ep This cookie enables us to plan and execute relevant advertising campaigns.
Third party cookie for This cookie is a Facebook tracking cookie, it is used by Facebook to deliver a range of promotional products, for example Real Time Bidding 3 months
Third party cookie G_ENABLED_IDPS This cookie is a Google sign-in cookie.
Third party cookie iutk Issuu’s analytics system uses cookies, log file data and embedded code to collect information about visitor activity on Issuu products. Issuu uses this information to help improve the services it offers users.
Targeting or advertising cookie khaos This cookie optimises the display of advertisements based on the movement of the user on websites that use the same advertising network.
Third party cookie NID This cookie helps customize ads on Google services such as Google Search. It is used to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website.
Targeting or advertising cookie pid_signature This cookie enables us to plan and execute relevant advertising campaigns.
Targeting or advertising cookie TPC This cookie determines whether the user’s browser accepts third party cookies.
Functional cookie UID This cookie provides website operators with market research data through a mix of online surveys and the use of web beacons. 24 months
Functional cookie UIDR 24 months
Functional cookie UserID1 These cookies are used to display advertisements that are more relevant to you and more likely to match your interests. They are also used to limit the number of times you see the same ad and to help measure the effectiveness of an advertising campaign. They are also used to limit the number of times the same ad is shown and to help measure the effectiveness of an advertising campaign.

6. use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. We have activated IP anonymisation on our platform, so that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage for PlantsForFriends. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
If you visit our website using a browser for which the installation of the browser plugin is not possible, you can also prevent Google Analytics from recording the data by clicking here. This will set an opt-out cookie that will prevent future collection of your information when you visit this website. Please note that the opt-out cookie will also be deleted if you remove all cookies stored in your browser.
For an overview of Google’s privacy policy, please click here.

7. use of Google Adsense
This website uses Google Adsense, a web advertising service from Google. Google Adsense uses so-called “cookies” (text files), which are stored on your computer and which enable an analysis of your use of the website. Google Adsense also uses so-called “Web Beacons” (small invisible graphics) to collect information. By using web beacons, simple actions such as visitor traffic on the website can be recorded and collected. The information generated by the cookie and/or web beacon about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website with respect to the advertisements placed on the website, compiling reports on website activity and advertisements for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
If you do not wish to receive interest-based advertising and/or wish to object to the collection and use of the data, you can deactivate the use of cookies by Google for these purposes by calling up the advertising settings of Google (www.google.de/settings/ads) and making the appropriate settings. Please note that Google may store new cookies for these purposes if you delete all cookies from your device, and you may need to renew your opt-out settings. Alternatively, you can disable the use of third-party cookies by visiting the Network Advertising Initiative’s opt-out page (http://www.networkadvertising.org/managing/opt_out.asp).

8. use of Google Remarketing
We use the remarketing technology of Google. Through this technology, users who have already visited our website and online services and are interested in the offer are addressed again through targeted advertising on the pages of the Google Partner Network. The display of the advertising is achieved by the use of cookies, which are small text files that are stored on the user’s computer. The text files can be used to analyze user behavior when visiting the website and then used for targeted product recommendations and interest-based advertising. The data obtained through interest-based advertising by Google and from visitor data of third parties (e.g. age, gender and interests) are recorded by us in Google Analytics.
If you do not wish to receive interest-based advertising and/or wish to opt-out of the collection and use of this information, you can disable Google’s use of cookies for these purposes by going to Google’s advertising preferences (www.google.de/settings/ads) and selecting the appropriate settings. Please note that Google may store new cookies for these purposes if you delete all cookies from your device, and you may need to renew your opt-out settings. Alternatively, you can disable the use of third-party cookies by visiting the Network Advertising Initiative’s opt-out page (http://www.networkadvertising.org/managing/opt_out.asp).

9. use of the scalable central measuring method
Our website uses the “Scalable Central Measurement Method” (SZM) of the company INFOnline (https://www.infonline.de) for the determination of statistical parameters for the use of our offers. Anonymous measured values are collected. The SZM range measurement alternatively uses either a cookie with the identification “ivwbox.de”, a LocalStorage Object or a signature, which is created from various automatically transmitted information of your computer, for the recognition of computer systems. IP addresses are not stored in this procedure and are only processed in an anonymous form. The range measurement has been developed in compliance with data protection laws. The aim of the range measurement is to statistically determine the intensity of use and the number of users of a website. At no time are individual users identified. Your identity always remains protected. You will not receive any advertising via the system. For web offers that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW) or participating in the study “internet facts” of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF), the usage statistics are updated monthly by AGOF and Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma), as well as the IVW and can be viewed at http://www.agof.de, http://www.agma-mmc.de and http://www.ivw.eu. In addition to the publication of measurement data, IVW regularly reviews the SZM procedure with regard to its use in compliance with regulations and data protection. Further information on the SZM procedure can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the SZM procedure, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu). You can object to data processing by the SZM by clicking on the following link: http://optout.ivwbox.de

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